How to Search a Trademark Name

Before filing an application, searching the official trademark database of the United States Patent and Trademark Office (USPTO) is the most critical step. To check if a name is trademarked, follow these steps:

• Enter the business name, brand name, or slogan in the search box above.
• Review the list of existing trademarks for exact matches.
• Look for similar names in the same industry.
• Check the trademark class to see if it overlaps with your activity.

Note: Even if an exact name is not registered, a similar name in the same class can still cause refusal by the USPTO.

Why Trademark Search Is Important

About 70% of trademark applications get refused due to "likelihood of confusion" with an existing trademark. A proper search helps you:

What Happens If a Trademark Is Already Taken?

If your desired name is registered, you have several legal options to pivot:

• Modify your business name or add a unique word.
• Change the spelling or file under a different class (if applicable).
• Buy the trademark from the owner or file with legal arguments via an attorney.

Basic Search vs. Comprehensive Search

USPTO Trademark Classes Explained

Trademarks are divided into 45 classes. Examples include:

Free Trademark Search FAQ